Betty 2024 Recap

October Recap: Celebrating Our Betty Campaign

11/4/2024

October has been a remarkable month for our community as we rallied together for our annual Betty Campaign, dedicated to supporting breast cancer awareness and research. Thanks to the incredible generosity of our customers and the enthusiasm of our employees, we’re thrilled to announce that we raised over $10,000 for the National Breast Cancer Foundation!

This year’s efforts mark a significant milestone in our ongoing commitment to this cause, bringing our total donations to over $90,000 over the past five years. It’s encouraging to see how our community continues to come together to make a meaningful impact.

At the heart of the Betty Campaign is our special pink reel, named "Betty." Betty is designed not only to catch the eye but also to stand the test of time. Betty is three times more durable than our standard reels, symbolizing the resilience and strength of breast cancer survivors.

Throughout October, we’ve spread awareness and celebrated those affected by breast cancer. We are deeply grateful to everyone who participated, whether through donations, purchasing Betty reels, or contributing to the bake sale. Your support helps fund vital research and outreach programs, making a real difference in the lives of many.

As we wrap up this month-long campaign, we want to thank you for joining us in this important initiative. Together, we are not just promoting awareness; we are contributing to a brighter future for those impacted by breast cancer. Let’s carry this spirit of generosity and support forward, not just in October, but every day.

Stay tuned for more updates and initiatives throughout the holiday season!